Vacancy is costly. A focused digital marketing approach reduces time on market and brings better tenant matches faster.
Listing Optimization
High-quality photos, clear floor plans, and well-written descriptions significantly increase inquiry rates.
Optimize listings for search terms renters use and syndicate across top platforms.
Paid Channels That Work
Targeted paid campaigns on search and social can be cost-effective when optimized for conversions.
Retargeting site visitors and inquiry abandoners improves conversion rates.
Conclusion
A repeatable marketing playbook that prioritizes listing quality, targeted ads, and conversion tracking will reduce vacancy losses and improve tenant quality.
